Strategy that made it into the world.
A selection of growth, brand, campaign, and go-to-market work led from early thinking through final execution. Each case study shows the business problem, the decisions that mattered, and the work built to move it forward.
Let's meet.Knit
Built the marketing foundation behind Knit’s growth story — helping shape positioning, content, demand programs, and brand systems across a fast-moving B2B research business.
Aampe
Helped shape foundational product marketing, launch messaging, enablement, and content strategy in support of a sharper GTM motion.
Sports Illustrated
Supported the launch and growth of new Sports Illustrated properties and events — helping shape branding, content, and design systems across sports, entertainment, and partner-led initiatives.
LoftSmart
Built the marketing function from the ground up, shaping the company narrative, growth systems, and acquisition programs across the marketplace.
Let’s talk through what you’re building.
We’d love to hear what you’re building, what feels unclear, and where you’re trying to go next. No pitch, no pressure — just a useful conversation to see if Banks can help.
B2B growth and creative partner